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The Crap Principle

The point of this project was to create a motion graphic with typography. I decided to use "The Crap Principle" which is something that I use a lot while making my designs. If you don't know it stands for contrast, repetition, alignment, and proximity. I wanted to show all the parts of this principle using motion.

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and Process

I planned out a lot of this video beforehand, but a lot of it changed while making it. This was important to make the video because it gave me a plan before just starting out the video. I also made another variation of the video that did not have the paper background because it had a different feeling

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